Media Resources

Welcome to the AmberWatch media resource center! We are eager to support the press in profiling, reviewing and otherwise covering the AmberWatch. Here you will find a short description of what the AmberWatch is, a sample of images and photographs available for download for use by the press, a collection of recent press releases and links to other important information. Thank you for your interest and we look forward to assisting you!

If you have further questions, or to get comments from us, please contact us at Media@AmberWatch.com and we'll get back to you immediately.

What is the AmberWatch®?

The AmberWatch® is a safety device for kids. It is child's wristwatch that features a super loud alert signal that the child can activate when they are feeling threatened or scared. The purpose of the AmberWatch® is simply to bring attention to a dangerous situation in order to help prevent the child from being abducted, hurt or lost. Because attention is the key to prevention!

AmberWatch® Features:

  • The AmberWatch® Alert Signal. When the AmberWatch® is activated, it emits a 115-decible, trademarked alert signal that can be heard from over a football field away. When the AmberWatch® Alert Signal sounds, everyone around will know that a child needs help.

  • Super bright LED lights. When the AmberWatch® is activated, its four super bright LED lights flash rapidly, and can easily be seen day or night. The lights flash as the Alert Signal sounds.

  • Fully functional digital wristwatch. The AmberWatch® is also a stylish watch, featuring time, date, alarm, stop-watch, day of the week, low battery warning, and backlight functions!

Why the AmberWatch®?

  • Prevention. The object is to prevent a dangerous situation, not to attend to it after it has already occurred.

  • Attention is the key to prevention. In child endangerment scenarios, law enforcement professionals agree that attention is the key to prevention. The last thing that child predators want is attention. The AmberWatch® is the best means available to children to bring attention to themselves when they're feeling threatened or scared.

  • The AmberWatch® Alert Signal means a child needs help. When children scream, it is often difficult to discern screams of fright from screams of delight. The trademarked sound of the AmberWatch® Alert Signal is so unique and draws so much attention that everyone around can be made aware that it means there is something amiss.

  • Hardening the target. Law enforcement professionals agree that the AmberWatch® is an excellent means of "hardening the target." That means that a child wearing an AmberWatch® may be less attractive to a predator, because the predator may know what an AmberWatch® can do: bring unwanted attention to their sinister purposes. As child predators become more aware of the AmberWatch®, children wearing the AmberWatch® can be a "harder" target of abduction, molestation and harm.

  • Our hands are our best tools. In situations of self-defense, our hands are the most readily available and dexterous parts of our bodies. The AmberWatch® will always be close at hand because it's already ON the hand.

  • It's there at all times. The AmberWatch® is worn on the wrist, which means it helps to offer protection at all times; in and out of the house and day and night.

  • Inexpensive. At a time when Americans spend over $17.5 billion dollars a year on security systems and monitoring for their homes, and millions per year on security for their automobiles, the AmberWatch® is only $29.95 to help protect the most precious part of your life – your child's personal safety!

  • Portion of proceeds go to the AmberWatch Foundation. Portions of the proceeds from every AmberWatch® sold goes to the AmberWatch Foundation, which facilitates the "Be Safe!" Education Program in elementary schools.

  • Opportunity to talk with your child about safety issues. When parents receive the AmberWatch®, it is an excellent opportunity to discuss safety issues, review safety rules and make it clear that the AmberWatch® is a safety measure, not a toy.

  • Quality design. The AmberWatch® is engineered in the United States and made of quality parts, including stainless steel buckles and a specially designed security nub at the end of the band that ensures the AmberWatch® won't slip off the child's wrist or be easily unbuckled in a confrontational situation.

  • Originally engineered to accomplish its function. The AmberWatch® was created and engineered in the United States. The creators of the AmberWatch® knew that they wanted a volume that reached over 100 decibels; they had to reject several versions before they were happy with how loud the Alert Signal was while remaining compact enough to fit on a child's wrist. The result was all original engineering and a patented technology! The AmberWatch is truly an engineering marvel.

  • Trademarked alert signal. The unique sound and rhythm of the AmberWatch® Alert Signal has been trademarked, which means that it won't be mistaken for any other sound. The trademarked AmberWatch® Alert Signal means a child is in need of immediate help.

The AmberWatch® is great for:

  • When your child is feeling threatened, scared, or hurt

  • When your child sees another child in danger

  • When your child gets lost in a store, at the park, or at a fair or theme park

  • When your child is walking to or from school without your supervision

  • When your child is playing near your home

  • When your child is camping, hiking, at the beach, skiing, in a stadium, concerts, fair, theme park or any other such public or crowded places

  • Assisting disabled children

  • Assisting hearing-impaired children

  • Wearing as a "cool" digital watch (time, date, alarm, stop watch, day of the week, low battery warning, backlight, etc)